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Stone Cold Bluff

Stone cold bluff, or pure bluff, is bluffing when you have a weak hand with very little or no chance of improving.

The risk involved in a stone cold bluff is very high since the only chance of winning the pot is when everyone else folds to your bluff and you often have to backup your bluff with very aggressive betting.

Sun Tzu said: "To subdue the enemy without fighting is the acme of skill."

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